UI show case
AH to Go
Company
Albert Heijn
My role
Product
Designer
Location
Amsterdam Netherlands
Quick shopping
Ah to Go, the express grocery store from the renowned supermarket chain Albert Heijn, serves as a beacon for shoppers on the move. During a collaborative project aimed at enhancing Albert Heijn's express app, we explored innovative concepts to elevate the shopping experience for busy customers. Teaming up with a creative agency, we devised a compelling concept centered around discounted items incentivized through a points-based system.
This initiative aimed to reward loyal customers while simultaneously driving sales and engagement within the app. By leveraging gamification elements and strategic partnerships with brands, we envisioned a dynamic platform that not only streamlined the shopping process but also fostered a sense of excitement and satisfaction for users. Through this collaboration, we demonstrated our commitment to innovation and customer-centric solutions, laying the groundwork for potential enhancements within Albert Heijn's express app.
This initiative aimed to reward loyal customers while simultaneously driving sales and engagement within the app. By leveraging gamification elements and strategic partnerships with brands, we envisioned a dynamic platform that not only streamlined the shopping process but also fostered a sense of excitement and satisfaction for users. Through this collaboration, we demonstrated our commitment to innovation and customer-centric solutions, laying the groundwork for potential enhancements within Albert Heijn's express app.
UX Research
The UX research conducted for the express app project for Ah to Go provided valuable insights into user behavior and preferences. Despite the small scale of the research, we had the opportunity to engage with a diverse range of users, including those who were already familiar with the app and others who had never heard of it. Surprisingly, our findings revealed that a significant number of users had used the app, indicating a level of awareness and adoption that surpassed initial expectations. Through interviews, surveys, and usability testing sessions, we gained a deeper understanding of how users interacted with the app, their pain points, and areas for improvement. This research not only validated the relevance of the app but also underscored the importance of ongoing user engagement and feedback to drive iterative improvements and enhance the overall user experience.
UI concept
The UI concept developed for the express app project for Ah to Go garnered widespread acclaim from both users and clients, marking a resounding success. Designed with a keen focus on user-centric principles and seamless functionality, the UI concept resonated strongly with users, eliciting positive feedback and excitement for its implementation. Notably, clients expressed their enthusiasm and satisfaction with the concept, recognizing its potential to elevate the app's usability and drive engagement.
The overwhelmingly positive reception of the UI concept underscored its effectiveness in meeting the needs and expectations of both stakeholders and end-users alike. With anticipation running high, stakeholders eagerly anticipated the rollout of the UI concept, confident in its ability to enhance the overall app experience and deliver tangible value to Ah to Go's express shoppers.
The overwhelmingly positive reception of the UI concept underscored its effectiveness in meeting the needs and expectations of both stakeholders and end-users alike. With anticipation running high, stakeholders eagerly anticipated the rollout of the UI concept, confident in its ability to enhance the overall app experience and deliver tangible value to Ah to Go's express shoppers.
Design
